How to Create Scripts for Explainer Videos

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Meta Description: Learn how to write engaging and effective scripts for explainer videos. Perfect for marketers, content creators, and businesses!

Introduction

Explainer videos are a powerful tool for simplifying complex ideas and engaging your audience. But a great video starts with a great script. In this article, we’ll guide you through the process of writing scripts that captivate viewers and deliver your message clearly.

1. What is an Explainer Video?

Explainer videos are short, engaging videos that:

  • Explain a concept: How a product works, why a service is valuable, or what a company does.
  • Solve a problem: Address a pain point and offer a solution.
  • Drive action: Encourage viewers to learn more, sign up, or make a purchase.
    Tip: Keep your video under 2 minutes for maximum engagement.

2. Steps to Write an Explainer Video Script

Define Your Goal

Start by answering:

  • What’s the purpose of the video?: Educate, entertain, or persuade?
  • What action should viewers take?: Visit your website, subscribe, or contact you?
    Tip: Write a one-sentence summary of your video’s goal to stay focused.

Know Your Audience

Tailor your script to your target audience:

  • Who are they?: Age, profession, interests, and pain points.
  • What do they care about?: Benefits, solutions, or unique features.
    Tip: Use language and examples that resonate with your audience.

Craft a Compelling Hook

Grab attention in the first 5 seconds:

  • Ask a question: “Struggling to manage your finances?”
  • State a problem: “Did you know 80% of businesses fail due to poor planning?”
  • Use a surprising fact: “This simple trick can save you 10 hours a week!”
    Tip: Keep it short, relatable, and intriguing.

Present the Problem and Solution

Structure your script around a clear problem-solution framework:

  1. Problem: Highlight the pain point your audience faces.
    • Example: “Managing multiple projects can be overwhelming.”
  2. Solution: Introduce your product or service as the answer.
    • Example: “Our project management tool simplifies your workflow.”
      Tip: Focus on benefits, not just features.

Include a Call to Action (CTA)

Tell viewers what to do next:

  • Example: “Visit our website to start your free trial today!”
  • Tip: Make your CTA clear, specific, and easy to follow.

3. Writing Tips for Explainer Video Scripts

Keep It Simple and Clear

Avoid jargon or complex language:

  • Instead of: “Our solution leverages cutting-edge technology.”
  • Use: “Our tool makes your work easier and faster.”
    Tip: Aim for a conversational tone.

Use Visual Cues

Write with visuals in mind:

  • Example: “As you can see here [visual: graph], our tool saves time.”
  • Tip: Collaborate with your video team to align the script with visuals.

Time Your Script

Aim for 120–150 words per minute:

  • Example: A 1-minute video should have a script of about 150 words.
    Tip: Read your script aloud to check pacing and timing.

4. Common Mistakes to Avoid

Overloading with Information

Too much detail can overwhelm viewers:

  • Instead of: Explaining every feature.
  • Use: Focus on the top 2–3 benefits.
    Tip: Use links or additional videos for more information.

Ignoring the Audience’s Needs

Focus on what matters to your viewers, not just your product:

  • Instead of: “Our software has 10 modules.”
  • Use: “Our software helps you save 5 hours a week.”
    Tip: Use testimonials or case studies to build credibility.

Skipping the CTA

Don’t leave viewers wondering what to do next:

  • Instead of: Ending with “Thanks for watching!”
  • Use: End with “Click the link below to get started!”
    Tip: Make your CTA visible and actionable.

5. Tools for Scriptwriting and Video Production

  1. Google Docs: For drafting and collaborating on scripts.
  2. Storyboard That: For visualizing your script with storyboards.
  3. Canva or Adobe Premiere Pro: For creating and editing videos.
    Tip: Use tools like Animoto or Vyond for easy video creation.

FAQ

Q: How long should an explainer video script be?
A: For a 1-minute video, aim for 120–150 words. Adjust based on your video’s length.

Q: Can I use humor in explainer videos?
A: Yes, but ensure it aligns with your brand and audience.

SEO Tips for Publication

  • SEO Title: “How to Write Scripts for Explainer Videos: A Step-by-Step Guide”
  • Keywords: “explainer video script tips,” “how to write video scripts,” “scriptwriting for videos.”
  • Internal Links: Link to articles like “How to Create Engaging Video Content” or “Top Tools for Video Production.”

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